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In Business for Punks, BrewDog co-founder (and Great British Entrepreneur 2014) James Watt bottles the essence of their success. From finances (‘cash is motherfucking king’) to marketing (‘lead with the crusade, not the product’) this is an anarchic, indispensable guide to thriving on your own terms.
Founded by a pair of young Scots with a passion for great beer, BrewDog has catalysed the craft beer revolution, rewritten the record books and inadvertently forged a whole new approach to business.Don’t waste your time on bullshit business plans. Forget sales. Ignore advice. Put everything on the line for what you believe in.
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